Builds · Side Quests

Systems for how a revenue team plans, sells, and learns.

I design and build GTM systems that turn fragmented information into structured intelligence and workflows a person can use. The work joins enterprise sales, product thinking, and technical implementation, from competitive intelligence and customer feedback to security research, enablement, and account-based GTM.

Each project is a prototype, professional field system, design, or concept. The label is the implementation status, not a production claim.

Builder / Side Quests

Explore all projects

Lifecycle stages are a second filter. A project can sit in more than one functional category. Revenue Intelligence is the Measure prototype. The other case studies still carry their own metrics. A hypothesis is not a measured outcome.

Project focusLifecycle stage

10 matching projects

PrototypeTechnical Systems & AI

Detector Coverage Atlas

Compare secret-detection coverage in a source-backed sample. A larger catalog and live monitoring are not in this repository.

I built the 3-by-3 sample and the rule that an unreviewed cell stays gray.

Preview and tools

Coverage sample

Sample data

Swipe sideways to explore the table.

Illustrative comparison of detector coverage by source. Scroll horizontally on narrow screens to view all columns.
Source	AWS	GitHub	Slack	GitLab	GCP
TruffleHog	Covered	Covered	Observed	Observed	Observed
Betterleaks	Not evaluated	Not evaluated	Not evaluated	Not evaluated	Not evaluated
Kingfisher	Not evaluated	Not evaluated	Not evaluated	Not evaluated	Not evaluated

On-site sample · Illustrative coverage

View case study

Professional field systemAccount & Market Intelligence
Competitive Intelligence Engine
Turn competitor research into a source-backed brief and field guidance. Monitoring and automatic updates are designed, not running.
I wrote the briefs and taught them. The monitor on the case study is a sample.
Preview and tools
Sample brief, not a monitor
Detection is not verification
Source: the public TruffleHog repository, reviewed for this sample in September 2026. Other providers stay Not evaluated.
Illustrative field brief
View case study
DesignedAccount & Market Intelligence
Account Intelligence
Watch assigned accounts, separate a business change from a hypothesis, and draft outreach a person still has to send.
I designed the personal feed. The walkthrough uses fictional accounts and does not call a data source.
Preview and tools
Illustrative demo data
Acme Corp · leadership change
New VP of Application Security appointed. The reason to call is a hypothesis, not a fact.
Fictional account scenario
View case study
DesignedCustomer & Product Intelligence
Customer Feedback Intelligence
Group customer requests into themes with the account still attached. Intake from CRM and tickets is not connected.
I run the sales-to-product loop in the field. The workspace is a browser sample.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study
DesignedCustomer & Product Intelligence
Product Release Intelligence
Turn a release into reviewed lines for Sales, Customer Success, and customers. The hub itself is not built.
I designed the question set I use with the field. There is no release application.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study
DesignedSales Enablement & Productivity
Truffle Camp
A designed secrets-security learning path with a written module and one synthetic practice question. No course platform or saved progress.
I designed the curriculum on top of enablement I have already done with teams.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study
DesignedRevenue Strategy & Operations
Partner GTM Engine
Match partner account lists on domain, leave uncertain rows for a person, and show whitespace. Not deployed.
I designed this from channel work. The page shows one fictional match.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study
PrototypeRevenue Strategy & Operations
Revenue Planning Simulator
An editable planning year for a fictional company. Retention, expansion, and the new-ARR residual are formulas. The dollars are fixtures.
I built the planner in gtm-revenue-os. It is not embedded here, and it is not an employer plan.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study
PrototypeRevenue Strategy & Operations
Revenue Intelligence
Pipeline health from stage history, then planned new ARR against bookings and what is still required. The book is synthetic.
I wrote the SQL. Win rate comes from the close, not the current stage.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study
PrototypeRevenue Strategy & Operations
GTM Operating Plan
Territory coverage and AE capacity for the same fictional company. Potential is an estimate. Headcount does not create bookings.
I built the operating plan in gtm-revenue-os. The $25M view is capacity math, not a result.
Preview and tools
No product screenshot
This card links to the case study. It is not a running interface.
Written concept or design
View case study

Connected GTM systems

From market intelligence to customer execution.

These projects cover different parts of the same motion. Selecting one shows its inputs and output. The lines are a map, not a data integration.

Explore how the systems connect

Market and customer intelligence

GTM and product execution

Field enablement

Dashed links are a conceptual map. These projects do not exchange data.

On the roadmap

Ideas and operating models I am exploring next.

Product Prioritization Simulator
Concept
A scoring sheet for a short list of bets. Not designed past this note, and not software.
View note
GTM Campaign Lab
Concept
One segment, one message, and a readout of what to change. Not built.
View note
Security Signal Intelligence
Concept
A reviewed weekly note from a fixed list of public sources. The product is still an idea.
View note