Builds · Side Quests
I design and build GTM systems that turn fragmented information into structured intelligence and workflows a person can use. The work joins enterprise sales, product thinking, and technical implementation, from competitive intelligence and customer feedback to security research, enablement, and account-based GTM.
Each project is a prototype, professional field system, design, or concept. The label is the implementation status, not a production claim.
Builder / Side Quests
Lifecycle stages are a second filter. A project can sit in more than one functional category. Revenue Intelligence is the Measure prototype. The other case studies still carry their own metrics. A hypothesis is not a measured outcome.
3 matching projects
Turn competitor research into a source-backed brief and field guidance. Monitoring and automatic updates are designed, not running.
I wrote the briefs and taught them. The monitor on the case study is a sample.
Sample brief, not a monitor
Detection is not verification
Source: the public TruffleHog repository, reviewed for this sample in September 2026. Other providers stay Not evaluated.
Watch assigned accounts, separate a business change from a hypothesis, and draft outreach a person still has to send.
I designed the personal feed. The walkthrough uses fictional accounts and does not call a data source.
Illustrative demo data
Acme Corp · leadership change
New VP of Application Security appointed. The reason to call is a hypothesis, not a fact.
Match partner account lists on domain, leave uncertain rows for a person, and show whitespace. Not deployed.
I designed this from channel work. The page shows one fictional match.
No product screenshot
This card links to the case study. It is not a running interface.
From market intelligence to customer execution.
These projects cover different parts of the same motion. Selecting one shows its inputs and output. The lines are a map, not a data integration.
Dashed links are a conceptual map. These projects do not exchange data.
Ideas and operating models I am exploring next.
A scoring sheet for a short list of bets. Not designed past this note, and not software.
One segment, one message, and a readout of what to change. Not built.
A reviewed weekly note from a fixed list of public sources. The product is still an idea.