Revenue Strategy
Connect account priorities, territory coverage and partner strategy to a clear commercial plan.
Related projects and field artifacts
PrototypeRevenue Strategy & Operations
Revenue Planning Simulator
An editable planning year for a fictional company. Retention, expansion, and the new-ARR residual are formulas. The dollars are fixtures.
I built the planner in gtm-revenue-os. It is not embedded here, and it is not an employer plan.
View case studyPrototypeRevenue Strategy & Operations
GTM Operating Plan
Territory coverage and AE capacity for the same fictional company. Potential is an estimate. Headcount does not create bookings.
I built the operating plan in gtm-revenue-os. The $25M view is capacity math, not a result.
View case studyPrototypeRevenue Strategy & Operations
Revenue Intelligence
Pipeline health from stage history, then planned new ARR against bookings and what is still required. The book is synthetic.
I wrote the SQL. Win rate comes from the close, not the current stage.
View case studyDesignedRevenue Strategy & Operations
Partner GTM Engine
Match partner account lists on domain, leave uncertain rows for a person, and show whitespace. Not deployed.
I designed this from channel work. The page shows one fictional match.
View case study
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